Two guys did an interesting experiment. They purchased some cheap knickknack and resold it on eBay. But there’s a twist to this thing: they wrote a whole story around each object. More precisely, they let someone else (professional, creative writers) write a story about each object. And using stories, they were able to “flip” these objects for many times their original value – sometimes as much as a 2700% higher selling price than they bought the object for. That’s the power of stories 🙂
And then they turned the whole thing into a book:
Also check out our other recommended books on storytelling 🙂