Interviews With Storytellers on BlogTalkRadio

October 15, 2012

BlogTalkRadio will kick off a series of interviews with storytellers in a show where the guest of honor was the Singer Tony Bennett. You can listen to the full episode on October 25, 2012 on this website.

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Brothers Grimm Illustrated Fairy Tales

August 27, 2012

The fairy tales of the Grimm Brothers are some of recent histories most powerful and captivating stories – and I still enjoy reading one every once in a while. That’s why I’m really excited about this book: You can preview some of the illustrations on the Amazon page, and it’s just wonderfully done – yes, […]

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They’re Not Trying To Sell, But Inspiring You To Buy – Samsung Storytelling Secrets

August 26, 2012

Apple already did it, but now Samsung too uses storytelling to promote their newest and fanciest smartphone. In this YouTube video, you get the story behind the design of the Samsung Galaxy SIII. There’s a couple of things to say about this. First of all, it’s brilliant marketing, because it even speaks to people who […]

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The Future of Storytelling

August 21, 2012

What’s the future of storytelling going to be like? It’s surely going to make use of new technologies and stories will be told over multiple platforms – not just TV screens, not just computers, not just tablets, not just radios, not just MP3 players, not just smartphones, not just ___ [insert flashy new device name]. […]

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Branding With Storytelling

August 21, 2012

Jon Thomas makes a compelling point in his article 7 Reasons Storytelling Is Important For Branded Content. Especially today, when it comes to advertising or branding, most people think: online! social media! web! TV! radio! print! neuromarketing! But there’s something missing in the mix: storytelling. Yes, it’s thousands of years old, but it’s still just […]

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Gary Vaynerchuck: “The story we tell to the customer is everything.”

August 10, 2012

Gary Vaynerchuck recently talked at #SoMix2012, and there’s something that is central to everything he said and about how business is done, although he kind of sneaked it in there. But of course, when he slips a comment about the power of stories, we’re not missing it 😉 Gary Vaynerchuck: Here’s the secret that I […]

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Our Brains Constantly Confabulate Stories Which Builds A Meaningful Narrative For Our Life

August 7, 2012

Michael Gazzaniga is one of the world’s best known cognitive neuroscientists, and he recently published an excerpt from his newest book Who’s in Charge?: Free Will and the Science of the Brain: In this excerpt he talks about a situation where he jumped away from a sound that resembled a rattle snake (in the area where […]

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Using Stories To Charge More

August 7, 2012

Two guys did an interesting experiment. They purchased some cheap knickknack and resold it on eBay.  But there’s a twist to this thing: they wrote a whole story around each object. More precisely, they let someone else (professional, creative writers) write a story about each object. And using stories, they were able to “flip” these […]

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Storytelling Lessons by Pixar [Infographic]

July 31, 2012

If there’s a company that has mastered storytelling, it’s Pixar. Yes, Pixar is big about animation, but animation without powerful stories is worthless. What makes Pixar the great company it is is that they use animation to bring the power of story alive – but ultimately, the juice is in the stories. If you want […]

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Wired For Story by Lisa Cron (Brainscience Meets Storytelling Book)

July 31, 2012

Why are we wired for story? What makes a page-turner? Why do some books keep us up through the night, our eyes glued to each word? Why is it that some stories just keep us reading, and we can’t stop it? These are exactly the kinds of questions which Lisa Cron answers in her new book […]

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