- The Springboard by Steve Denning (Butterworth Heinemann, 2000)
- The Leader’s Guide to Storytelling by Steve Denning (Jossey-Bass, 2nd Edition, March 2011).
- The Leader’s Guide to Radical Management by Steve Denning
- Tell To Win by Peter Gruber
- Elements of Persuasion by Richard Maxwell and Robert Dickman
- Winning the Story Wars: Why Those Who Tell – and Live – the Best Stories Will Rule the Future by Jonah Sachs
- Significant Objects – 100 Extraordinary Stories About Ordinary Things by Joshua Glenn, Rob Walker, et al